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Regina Szyszkiewicz, M.A., is the founder of TEN PEOPLE TALKING LLC. She has over 15 years of qualitative market research experience.
Regina is highly experienced in designing, moderating, analyzing, reporting key findings, and offering recommendations to address project objectives. She has personally moderated and conducted over a thousand focus groups and in-depth interviews, and has been involved in a wide variety of qualitative research projects. Healthcare is an area of specialization.
Ms. Szyszkiewicz received her M.A. from the University of Illinois in Applied Sociology/ Market Research. She has held marketing and market research positions at SRI Gallup, Tenet Health System and Endresen Research.
Regina is member of Qualitative Research Consultants Association. She serves as a guest lecturer on focus group research at University of Washington’s M.B.A. program.
Over the years Regina has worked with a broad range of satisfied clients and organizations. Clients return for additional projects and refer new clients.
Here is what clients have to say about working with Regina:
"Regina is a true professional in qualitative research. She makes it a point to understand our business objectives and how my internal clients will use the research results. Her understanding of our industry really helps in providing those deeper insights that lead to much more credible recommendations from the research we conduct. Regina is one of the best qualitative researchers I've worked with in my 22 years in the field. "
Manager of Market Research, Health Insurance Company
“Working with Regina is a real pleasure. She is insightful, a quick thinker, and truly understands marketing. I’ve observed how groups and one-on-one interview respondents respect her while finding her easy to talk with. She is a standout among moderators and researchers.”
Vice President of Strategic Planning, Ad Agency
"Regina is on the short list of moderators I turn to for qualitative research. She has the unique combination of skills which create a best-in-class moderator. Regina has the business experience to internalize our objectives and translate them into research goals and techniques, along with communication skills which allow her to connect with respondents -- yielding actionable information to drive our projects forward."
Customer Knowledge Manager, Packaged Goods Company