- Client planning meeting
- Project design
- Project Management
- Recruiting screener design
- Discussion guide design
- Reporting with recommendations
Client planning meeting
At project initiation, TEN PEOPLE TALKING takes
time to understand the business issues and clarify the research questions
that must be answered. Successful projects begin with clearly-defined
A variety of qualitative methods and approaches
can be used. The project is custom-designed based on the research objectives,
timing, budget and market realities.
From initiation to completion, projects are managed
for success. Focus group facilities are selected at the most strategic
locations. Regular communications regarding the recruiting and project
status are provided at a desired frequency.
Recruiting screener design
A critical step in a focus group project is creating
a profile of the ideal focus group respondent. Based on the profile, a
recruiting screener is designed for screening qualified participants.
Discussion guide design
With client input, a focus group discussion guide
or interview guide is designed to address the research objectives. When
appropriate, various tools and exercises are incorporated into the guide
to maximize insights.
A great moderator makes moderating look easy, but
it is in fact a complex process. While keeping in mind the client’s
objectives, the moderator is establishing rapport, engaging participants,
and maximizing the discussion to obtain the desired insights.
Reporting with recommendations
What do the results mean? After 4, 8, 16 hours
or more of focus groups, key themes and findings emerge and unfold. The
final step is analyzing and reporting the results, along with implications
and recommendations. Results are tied back to the original research objectives.
Report formats, ranging from brief top line reports to comprehensive PowerPoint
reports, are tailored to meet clients’ needs.